Foxborough, MA – February 18, 2025 – ICONICS has redefined the future of industrial automation software with the launch of GENESIS. Built from the ground up with the user in mind, this bold breakthrough software is designed to meet the evolving demands of today’s industrial automation applications.
GENESIS is a next-generation SCADA automation and digitalization platform engineered for unmatched scalability, flexibility, and intelligence. This new platform (also referred to as GENESIS version 11) leverages ICONICS’ decades of software development expertise while breaking away from traditional models, embracing an innovative architecture that will empower organizations to transform and optimize their operations now and in the future.
Revolutionizing SCADA Automation & Digitalization with Next-Generation Capabilities
GENESIS propels industrial automation and digital transformation forward with these groundbreaking features:
- Unlimited licensing, and scalability to handle any system size.
- Advanced visualization, comprehensive alarm management, and enhanced system control.
- Data-centric architecture featuring an embedded industrial-strength historian and robust security.
- Universal connectivity and native integration with an expanded set of Mitsubishi Electric devices.
- Rapid deployment, future-proof support, and full extensibility.
- Asset modeling with unified namespace (UNS) and adherence to industry standards.
Ted Hill, ICONICS President & CEO states, “GENESIS is the most data-capable, scalable, and secure SCADA system we’ve ever built. Supporting 3D graphics in the browser, delivering unparalleled scalability, and introducing an unlimited licensing model, this revolutionary software meets the toughest industry requirements. We are excited to show customers how our GENESIS platform sets a new standard in industrial automation.”
The Next Chapter in SCADA Automation & Digitalization
ICONICS has taken bold steps to ensure that GENESIS is the future of industrial automation. Organizations can now streamline their design and deployment processes to implement a wide range of digitalization project solutions faster and more efficiently than ever before.
This vision is echoed by Kyle Reissner, ICONICS Vice President, Product Management, "We're redefining the SCADA and digital transformation software landscape with GENESIS version 11. This software has been completely reimagined, purpose-built for the evolving needs of industrial automation. With its data-centric architecture, cutting-edge features, and unlimited licensing, this software marks a major industry leap.” He adds, “Customers will be blown away by the game-changing components inside GENESIS and the unlimited licensing model, which includes a data historian, reporting, clients, and more.”
Whether it’s enterprise-wide intelligent control, operational awareness, or enterprise analytics, GENESIS redefines what’s possible in SCADA automation and digitalization software.
More on GENESIS version 11
Learn all about this revolutionary software on our GENESIS webpage.
About ICONICS
ICONICS, a group company of Mitsubishi Electric Corporation, is headquartered in Foxborough, Massachusetts USA and is a global software developer of visualization, HMI, SCADA, and energy solutions. With installations running in over 100 countries worldwide and over 70 percent of Global 500 companies, ICONICS software is recommended for automating, monitoring, and optimizing a customer's most critical assets. ICONICS offers competitive software products for various business sectors, such as manufacturing, industrial, and building automation and possesses advanced technology and remarkable industry-leading knowledge in the development of industrial software. As a testament to its commitment to excellence, ICONICS has been recognized as a seven-time Microsoft Partner of the Year award winner.