From ICONICS to Mitsubishi Electric Iconics Digital Solutions: The Story Behind Our Name Change

Why Mitsubishi Electric Iconics Digital Solutions Reflects Our Legacy, Growth, & Future Vision

What’s in a name? In our case—everything. Over nearly four decades, we’ve built powerful software, formed lasting partnerships, and helped shape the future of industrial automation and digitalization. Our transition from ICONICS to Mitsubishi Electric Iconics Digital Solutions (MEIDS) is more than a name change—it reflects who we are today and where we’re headed tomorrow.

This milestone marks the next chapter in our evolution—from a pioneering software company to a global digital platform within Mitsubishi Electric Corporation. As one of the most trusted names in industrial automation, infrastructure, and smart, sustainable building technology, MEIDS honors its roots while reaffirming its commitment to helping customers solve complex challenges with clarity, speed, and confidence—while embracing the future.

In this blog, we’ll share why this change matters, what it represents, and what it means for our customers, partners, and the industries we serve.

Why the Name Change Now?

Since Mitsubishi Electric first invested in ICONICS in 2011, our collaboration has steadily deepened. In the years that followed, Mitsubishi Electric began brand-labeling and selling GENESIS products. Following the full acquisition in 2019, we operated as a group company while continuing to evolve.

Over that period, we grew, modernized, expanded our product portfolio, and aligned more closely with Mitsubishi Electric’s global standards. We’ve checked all the boxes: technical innovation, compliance, customer success, and cultural integration.

This name change is a recognition of that evolution. And now, we’re honored to take this next step as Mitsubishi Electric Iconics Digital Solutions.

A Name That Reflects Our Evolution

Our new name reflects both where we came from and where we’re going. Each part of “Mitsubishi Electric Iconics Digital Solutions” represents our identity—capturing our evolution, our values, and the future we’re building.

This name unites the global strength of Mitsubishi Electric—a trusted leader in industrial and digital innovation; the legacy of ICONICS as a pioneer in SCADA automation and digitalization software; and a growing portfolio of digital solutions for industrial operations, infrastructure, and smart, sustainable buildings—delivering the software, services, and next-generation technologies that drive performance and long-term impact.

Same Mission, Expanded Impact

While our name has changed, our mission is unwavering. We are still the same team dedicated to delivering groundbreaking SCADA automation, digitalization, and smart building solutions, with exceptional human-focused customer service and deep technical expertise.

Since 2020, we’ve grown substantially through strategic hiring and acquisitions. Our pipeline is stronger than ever, with major innovations across our core product families, including the recently launched GENESIS (also referred to as GENESIS version 11). We’re also exploring the future of automation with technologies like generative AI and advanced data analytics.

"This is more than a name change—it’s a declaration of who we are and where we’re headed," asserts Ted Hill, President & CEO of Mitsubishi Electric Iconics Digital Solutions. "With the backing of Mitsubishi Electric and the agility of ICONICS, we are uniquely positioned to drive the future of SCADA automation and smart infrastructure. Our customers can expect the same cutting-edge solutions and world-class support, now with even greater resources and opportunities."

The Best of Both Worlds

As MEIDS, we combine the energy and agility of a tech pioneer with the global strength of an industrial leader with over 100 years of history. Our customers will benefit from deeper integration across Mitsubishi Electric’s ecosystem of automation, energy, and smart infrastructure solutions.

We are proud to carry the Mitsubishi Electric name forward—recognized among Forbes' Top 200 World’s Best Companies and Top 400 World’s Largest Companies—and to stand tall as its global SCADA automation, digitalization, and smart building platform.

What’s Next?

We keep building. We keep improving. We keep partnering with system integrators, distributors, and customers to create smarter, more efficient, more sustainable operations. That’s what this change represents. Not just a new name. A new era.

Explore our website and discover how we are helping companies around the world embrace the future of automation and digitalization—boldly, intelligently, and with a whole lot of heart.