Common Challenges Holding OEMs Back
Feeling the pressure to deliver faster, achieve higher quality, and control costs—all while meeting rising customer expectations?
As an OEM, you’re likely facing challenges on two critical fronts:
Operational and Market Pressures
- Turning raw data into real-time operational insight
- Reducing design-to-delivery timelines
- Managing labor and skills gaps
- Scaling operations without added risk
- Integrating machines into customer digital ecosystems
- Meeting cybersecurity and compliance standards
- Increasing profitability through smarter operations
Platform and Execution Challenges
- Developing and delivering modern, compelling graphical interfaces
- Migrating legacy deployments to current best-in-class standards
- Selecting a flexible platform that delivers the right value for each customer
- OEMs that overcome these challenges don’t just stay competitive—they lead.
OEMs that overcome these challenges don’t just stay competitive—they lead.
Deliver Solutions with Confidence, Intelligence, and Agility
To succeed in today’s fast-paced market, you must optimize every phase of your operation—from design and logistics to deployment and service. That’s where GENESIS automation and digitalization software from Mitsubishi Electric Iconics Digital Solutions transforms the game.
- Overcome your toughest operational challenges
- Accelerate delivery timelines
- Build more connected, flexible systems
- Exceed customer expectations
- Scale confidently for the future
Overcome Manufacturing Challenges with GENESIS
For OEMs, staying ahead means being faster, smarter, and more connected than ever. GENESIS gives you the tools to visualize, control, and optimize every step of your operation.
Here’s how our software helps you overcome today’s toughest manufacturing challenges:
Visualize and Control in Real Time
Access unified, real-time data from machines, systems, and facilities through customizable dashboards. Diagnose issues faster, make informed decisions, and monitor operations remotely—all from a single platform.
Empower Leaner Teams
Reduce workforce strain with intuitive interfaces and mobile-ready tools. Detect, understand, and resolve issues quickly through built-in diagnostics and alarms—no specialized training required.
Scale with Confidence
Adapt to any deployment, from a single machine to global installations. Use modular architecture and centralized management to replicate proven setups and expand with ease.
Connect to Customer Environments
Integrate seamlessly with your customers’ SCADA, MES, and cloud systems. Fit assets into their digital ecosystems with minimal engineering effort and maximum interoperability.
Strengthen Security and Compliance
Protect operations with secure-by-default architecture, encrypted communications, and enterprise-grade identity controls. Ensure accountability and compliance with strict industry standards through built-in audit logging.
Accelerate Deployment and Delivery
Build and scale applications rapidly with scriptless tools, pre-built templates, and simulation features that shorten design cycles, support iterative testing, and speed customer handoff.
Maximize ROI and Machine Lifetime Value
Extend asset life and reduce downtime with advanced monitoring, analytics, and maintenance tools. Enable smarter service models that turn every deployment into long-term value.
Enable New Value Streams with Real-Time Insight
Deliver service and insight that drive lasting value. Unlock new business models, boost customer satisfaction, and cut post-deployment costs.
Unlock New Value for Customers
You can confidently take on today’s manufacturing demands—delivering greater value to your customers and gaining a competitive edge in a rapidly evolving market.
Here’s how OEMs use our automation and digitalization software to deliver more:
- Offer centralized monitoring across distributed customer sites using secure data relays or edge gateways—opening the door to recurring revenue through remote support or premium monitoring services.
- Deploy faster and smarter with auto-configurable templates that adapt to a wide range of customer environments—reducing engineering time and accelerating delivery.
- Deliver flexible control and diagnostics that scale from single-machine packages to full plant-wide solutions—giving customers more value while differentiating your equipment in the market.
You’re not just building a system—you’re delivering smart, connected solutions your customers can grow with.
Pair with Mitsubishi Electric Hardware for Maximum Efficiency
If your OEM solution already uses Mitsubishi Electric hardware—robots, PLCs, drives, or controllers—you’re in luck. GENESIS is purpose-built for native compatibility, making it easier and faster to build powerful, connected solutions with less engineering overhead.
This tight integration means you can:
- Commission faster with plug-and-play setup
- Simplify diagnostics with unified tooling and system visibility
- Reduce development time by minimizing custom coding and configuration
- Maintain consistency across user interfaces, devices, and deployments
Pair GENESIS with Mitsubishi Electric hardware to unlock a streamlined, scalable solution—optimized from the factory floor to the edge, with the full strength of Mitsubishi Electric behind it.