Company Blog

The GENESIS suite by Mitsubishi Electric Iconics Digital Solutions can be deployed on-premises, in private clouds/datacenters, and in public cloud environments. In addition, and for your convenience, we provide pre-configured solutions in Azure Marketplace that you can run on a Microsoft Azure virtual machine. Our support for Azure lets you create a development system in the Cloud for evaluating the GENESIS suite which means you don't need to purchase, configure, and maintain your own hardware. And it only takes minutes to configure our software on Azure.

In September 2023, Mitsubishi Electric Iconics Digital Solutions celebrated the grand opening of their new headquarters which features modern workspaces, advanced technology infrastructure, and thoughtfully designed meeting and collaboration areas. Using their own Intelligent Building Software Solution (IBSS) for space booking, the new office aims to provide the latest in digital workspace amenities to better serve employees, customers, and partners. 

This post revisits the journey from ICONICS’ early collaboration with Mitsubishi Electric to its full integration as Mitsubishi Electric Iconics Digital Solutions. It explores the shared values, innovation mindset, and global vision that now drive a unified team focused on industrial automation and digital transformation.

Kyle Reissner, Director, Product Management Engineering at Mitsubishi Electric Iconics Digital Solutions, reassures customers and users that the company has invested and will continue to invest and be proactive in the security of its automation software and systems. He explains how our company and our software adheres to the latest security protocols by striving for the foremost industrial security development certifications and describes the company's strategy for phasing out unsupported .NET Core elements in its platform which will increase security even further.

OPC is an extensively used interoperability standard for industrial automation that allows different automation systems to communicate and consequently has become a common denominator across HMI/SCADA solutions. As an influential adopter and major supporter of OPC technology, Mitsubishi Electric Iconics Digital Solutions chose the most open technological path and therefore leverages OPC for both external connectivity and data access within its own products and whilch provides the most open and flexible architectures to its customes. To expand upon this advantage, Mitsubishi Electric Iconics Digital Solutions partnered with the Takebishi Corporation to deliver their DeviceXPlorer OPC Server to the world. 

The partnership between Mitsubishi Electric Iconics Digital Solutions and the International Union of Operating Engineers (IUOE) is a beautiful “union” of all the elements of a strong, solid business partnership, and that’s why it works so well. The IUOE needed a building automation software solution to both efficiently operate and manage its ITEC facility and to be utilized as a training tool for its members, and partnered with us to achieve this purpose. Our partners are integral to its business strategy and success, and its partnership with IUOE exemplifies this.

The ICONICS Institute includes hundreds of “how-to” videos designed to educate system integrators, customers, and end users. It provides visibility into the training and documentation resources available, helping users better understand our software through interactive learning. These videos bridge the knowledge gap for those who may not fully realize the powerful capabilities our software offers.

System Integrators serve as essential partners in the journey toward digital transformation—bringing together hardware, software, and data into cohesive, high-performing automation solutions. This blog outlines how Mitsubishi Electric’s multi-tiered System Integrator Partner Program helps organizations find qualified experts to implement GENESIS-based systems across industries such as manufacturing, water, energy, and smart buildings. Readers will also learn about the ICONICS Institute’s training resources and how to select the right partner for successful project execution.