Food and Pharmaceutical: Manufacturing, None

Drago Forneria Genovese

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Genoa Pegli, Italy

Drago Forneria Genovese Artisan Dough

Challenges

  • Poor process visibility - Needed better insight into business operations and production flows
  • High operational costs - Required reduction of operational costs while maintaining quality standards
  • Data integration complexity - Struggled to connect disparate machines from different vendors to ERP system

Results

  • Real-time monitoring - Complete visibility into production performance with instant responsiveness
  • Cost reduction & productivity gains - Significantly reduced operating costs while increasing output
  • Data-driven decisions - Integrated field data with ERP for continuous improvement and better management
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“Our collaboration with Mitsubishi Electric Iconics Digital Solutions, SINTIA LAB, and StG has marked a pivotal moment in Drago Forneria Genovese’s journey towards digital transformation and operational excellence. Leveraging GENESIS software has not only streamlined our processes but also unlocked unprecedented levels of productivity and efficiency across our production lines. This strategic initiative has empowered us to uphold our commitment to craftsmanship while embracing the innovations of Industry 4.0. It’s a testament to how traditional businesses can evolve without losing their essence, ensuring that our beloved bakery products with authentic taste and quality continue to delight customers.”

— Martina Drago, Plant Innovation Manager | Drago Forneria Genovese

About Drago Forneria Genovese S.r.l.

Drago Forneria Genovese S.r.l. is a gem of a family-run business in the heart of Genoa Pegli. With a history spanning approximately three decades, the company is known for their bakery products such as breadsticks, panettone, and their highly regarded crispy focaccia.

Drago Forneria Genovese has grown from an original and proud artisan bakery to a high-tech food production company that is well-suited to meet the needs of the market. However, even with innovative technology, they still continue to preserve and protect their bakery craftsmanship.

Today, Drago Forneria Genovese operates an advanced production plant in Genoa Pegli that is equipped with state-of-the-art production lines to ensure that technology does not compromise quality but, on the contrary, improves it.

The company believes that the perfect combination of craftsmanship and technology brings about a modern and future-oriented company that can keep the traditions and genuineness of their products alive.

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“Our collaboration with Mitsubishi Electric Iconics Digital Solutions, SINTIA LAB, and StG has marked a pivotal moment in Drago Forneria Genovese’s journey towards digital transformation and operational excellence. Leveraging GENESIS software has not only streamlined our processes but also unlocked unprecedented levels of productivity and efficiency across our production lines. This strategic initiative has empowered us to uphold our commitment to craftsmanship while embracing the innovations of Industry 4.0. It’s a testament to how traditional businesses can evolve without losing their essence, ensuring that our beloved bakery products with authentic taste and quality continue to delight customers.”

— Martina Drago, Plant Innovation Manager | Drago Forneria Genovese
Drago Employee Working With Dough Drago Employee Working With Dough

Project Summary

Drago Forneria Genovese faced several critical manufacturing challenges, including the need to:

  • Improve visibility into business processes
  • Reduce operational costs
  • Increase productivity
  • Adopt advanced technological solutions that provide complete, state-of-the-art visibility into the machinery and processes used throughout the plant—from programming and production to final product packaging

Like many manufacturing companies pursuing digital transformation, Drago had to manage data from a wide variety of machine models supplied by different vendors. This diversity of equipment made integration with the ERP system highly complex.

To overcome these challenges and accelerate modernization, Drago Forneria Genovese strategically partnered with two expert organizations: SINTIA LAB, an IT system integrator, and StG (STUDIO G.A.M.M.A.), a management consulting firm.

Founded in 1996, StG specializes in general management, operations, and planning/control with a focus on improving enterprise value and competitive performance. Their approach includes:

  • Value Advisory - analyzing enterprise value and risk
  • Innovation Management - guiding development and enhancement
  • Management Analytics - applying a data-driven methodology to drive strategic insight

With deep experience in national and European industrial markets, StG brought critical business and operational insights to the table.

SINTIA LAB is a trusted IT partner and system integrator with deep expertise in industrial software solutions. With a strong track record implementing Mitsubishi Electric Iconics Digital Solutions software, SINTIA LAB contributed the technical vision and integration capabilities required to execute the project successfully. Their established partnership with Mitsubishi Electric Iconics Digital Solutions helped ensure a seamless deployment and inspired confidence in the reliability and scalability of the chosen platform.

Specifically, they brought:

  • Proven experience in implementing Mitsubishi Electric Iconics Digital Solutions software
  • Deep technical vision and integration expertise for complex manufacturing environments
  • Trusted partnership enabling seamless deployment and long-term system reliability

The collaboration between SINTIA LAB and StG was instrumental in the success of Drago Forneria Genovese’s digitalization initiative—delivering both technological advancement and business process improvements across supply chain management and industrial performance monitoring.

Drago Employee Working With Dough Drago Employee Working With Dough

Software Deployed

Artisan Dough Being Processed Artisan Dough Being Processed
  • GENESIS64™
  • BridgeWorX™64
  • WebHMI™ clients
Artisan Dough Being Processed Artisan Dough Being Processed
Mixing Machinery Mixing Machinery

Realized Benefits

Drago Forneria Genovese have realized significant benefits since deploying Mitsubishi Electric Iconics Digital Solutions software. The software solution, in addition to being simple and intuitive to use, has substantially simplified the connection of the disparate machines to the ERP system.

The machine data is now displayed in real time in clear and easy-to-understand graphics. The operations teams now have accurate production information and views which they use to manage related operational flow. In addition, the company has improved real-time monitoring, reduced operational costs, increased productivity, and improved security.

In particular, they have seen improvements in the following operational aspects:

  • Monitoring in Real Time: The company can monitor all relevant data and operations in real time with clear and complete insight into production performance. This capability allows for instant responsiveness to operational challenges.
  • Data-Driven Decision Making: The system can acquire information from the field and integrate it with other data available in the ERP system for management data-driven decision making to ensure continuous improvement of industrial performance.
  • Reduction of Operational Costs: The company has significantly reduced operating costs while improving overall efficiency.
  • Increase in Productivity: The automation of key processes has led to an impressive increase in productivity, making it possible to meet the growing market demand without having to significantly increase their workforce.
  • Improvement in Data Security: ICONICS offers robust data protection allowing information to be kept secure and accessible to authorized personnel only.

Together, these improvements have empowered Drago Forneria Genovese to operate more efficiently, make smarter decisions, and remain competitive in a fast-paced market.

Mixing Machinery Mixing Machinery
Ovens at Drago’s Facility Ovens at Drago’s Facility

Conclusion

In today’s competitive environment, companies are constantly looking for innovative solutions to optimize their operational efficiency and to improve the quality of their services.

With this in mind and driven by Industry 4.0, Drago Forneria Genovese embarked on its digitalization journey with the aim of innovating their processes, strengthening their manufacturing plants, and optimizing their production.

The adoption of GENESIS automation software, with the support of SINTIA LAB and StG, has transformed Drago’s bakery into an advanced, high-tech facility with modern production lines, resulting in improved operational efficiency, reduced costs, and increased productivity.

Thanks to Mitsubishi Electric Iconics Digital Solutions’ innovative software solution, GENESIS, which easily integrated into the company’s operational environment, Drago Forneria Genovese remains competitive in an increasingly challenging market, demonstrating that Mitsubishi Electric Iconics Digital Solutions is a key to success in the era of automation and technological process improvement for small, medium, and large companies.

Ovens at Drago’s Facility Ovens at Drago’s Facility

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