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In this 5 Minutes with Mitsubishi interview with IEN, Ted Hill, President & CEO of Mitsubishi Electric Iconics Digital Solutions, shares insights into the company’s evolution and future direction. He discusses the transition to Mitsubishi Electric Iconics Digital Solutions and how the combined strengths of software innovation and global scale are helping manufacturers navigate digital transformation.

Explore the essential terms that define leading automation software from SCADA to DCIM and learn what makes GENESIS a trusted, future-ready platform.

Discover how universal industrial automation software simplifies complexity, unifies systems across industries, and how GENESIS by Mitsubishi Electric Iconics Digital Solutions delivers this next generation of automation.

Discover how system integrators can reduce integration complexity, minimize multi-vendor tool sprawl, and deliver greater operational value by prioritizing standards, software minimalism, and process domain expertise.

Learn how upgrading to GENESIS version 11 helps organizations improve industrial automation performance, scalability, visibility, and operational efficiency without disrupting existing systems. Explore how integrated analytics, workflows, historian capabilities, and unified architecture support continuous operational improvement.