ICONICS Joins Microsoft to Drive Meaningful Conversations Around Sustainability & Digitalization at Hannover Messe 2022

Hannover Messe is the top global industry trade fair. Unfortunately, the last time the event was held in person was in 2019. Given this, there’s quite a lot of buzz and excitement about Hannover Messe 2022. Held at the Hannover Fairground in Hannover, Germany from May 30 to June 2, Hannover Messe 2022 is dedicated to sustainable industry transformation and development. In order to enable “digitalized, climate-neutral, and sustainable value creation”, this year its focus will be on digitalization and sustainability. The event will gather leading thinkers and forerunners in “science, business, and politics” on four conference stages to cover topics ranging from energy-efficient and CO2 neutral production and artificial intelligence to automation, IT security, circular economy, and beyond. And being at the forefront of automation software technology and its contribution to sustainable smart manufacturing production and processes and smart buildings, ICONICS will participate as one of the co-exhibitors with Microsoft. But first, a bit about Hannover Messe 2022.

Bringing Together the Best Minds in Technology, Science & Industry to Address Climate Change and Protect the Earth 

With “keynote presentations, panel discussions, interviews, kitchen talks, and partner sessions”, experts will discuss and demonstrate how digitalization combined with automation technology can produce smart factories and processes, smart buildings, and smart businesses that operate more efficiently using less energy and resources. Ultimately, this industry conversation aims to show that climate and environmental protection and the challenges that go along are economically attainable and sustainable. Moreover, scientists and researchers will discuss their latest studies and findings to promote the successful transfer of knowledge with the objective of providing industry best practices and solutions, for today and the future.

As one of the world’s leading technology companies, Microsoft, will of course be there. The company has also invited important partners to co-exhibit with them to demonstrate partner solutions. According to Microsoft: "At Hannover Messe, we will focus on stories of innovation best told by Microsoft Cloud for Manufacturing and partners together. Demos will highlight manufacturing solutions that are business outcome led and empower customers to drive business forward. Hannover Messe attendees will have an opportunity to experience the future of manufacturing, and see how Microsoft Cloud for Manufacturing and partners, together, are driving what’s next." 

Additionally, being a Microsoft Featured Partner and a ten-time Microsoft Partner of the Year, ICONICS is thrilled about the chance to co-exhibit with Microsoft at Hannover Messe and for the opportunity to showcase our cloud-ready solutions that empower customers and drive their sustainable solutions and initiatives. We are excited to be part of the conversation with other industry thought leaders to present our digitalization and sustainability solutions built on Microsoft Azure for factories and energy systems. 

“In 2022 - after two years that Hannover Messe did not take place due to the COVID pandemic - together with Mitsubishi Electric, our parent company, and Microsoft at the Microsoft partner booth, we are looking forward to presenting the interaction of automation technology and IT platforms as a driver of the digital transformation of industry. In particular, we will demonstrate and explain how networked production plants work more efficiently to conserve resources and how a building can be operated sustainably. The digital twin is one of the most important answers to the global challenges of climate change. With Azure Digital Twins, Microsoft has created a basis that complements ICONICS and Mitsubishi Electric in a meaningful way with regard to Industry 4.0 applications by establishing an interface between digital assets with the Asset Administration Shell (AAS) ontology. We are looking forward to interesting discussions with customers and partners,” says Andre Lange, ICONICS Managing Director of Sales in the DACH Region.

Hannover Messe 2022: Industry Trends to be Covered & Key Speakers 

The industry trends that will be covered at the fair include Industry 4.0, decarbonization, artificial intelligence, and machine learning, IT security, hydrogen and fuel cells, Logistics 4.0, and circular economy. But to get a better feel for the comprehensive coverage of industry topics, have a look at the exhibitor Display Categories: 

• Automation, Motion, & Drives
• Digital Ecosystems
• Energy Solutions
• Engineered Parts & Solutions 
• Future Hubs 
• Global Business & Markets
• Logistics.

Hannover Messe 2022 also has an impressive lineup of key speakers which include Olaf Scholz, Chancellor Federal Republic of Germany who will give the opening speech; Karl Haeusgen, President VDMA; Ali Rebaie, President, Rebaie Analytics Group; Siegfried Russwurm, President BDI; Jon André Løkke, CEO, Nel Hydrogen Electrolyser; Neil Thompson, Research Scientist; and Anna Alex, Co-Founder Planetly. 

Working Together to Protect the Earth – Our Home 

The earth is home to all of us, and we must therefore work together to protect it, its environment, and its climate. This earth and life-imperative task requires the best minds in science, technology, and industry to address the related challenges to bring about sustainable solutions. Industrial organizations are intrinsically involved as it is essential for them to reduce CO2 emissions and their carbon footprints in an effort to achieve climate neutrality. One path toward this is the sharing and exchanging of information, knowledge, and experience to the benefit of all. And Hannover Messe 2022 promises to facilitate all of this.

Come by the Microsoft booth in Hall 4, Stand E34. We will be there along with our fellow co-exhibitors, and we’d love the chance to hear about your company and its challenges and to discuss how we can help you build a sustainable operation and business. To learn more about ICONICS’ participation and objective at Hannover Messe, you can visit our event landing page here. If you would like to schedule a talk and/or demonstration, you can complete this form or you can contact Andre Lange directly at alange@iconics.com if you have any questions.

Another terrific way to understand how ICONICS can help you and your company on the road to attainable sustainability initiatives is to discover how numerous other companies have used the ICONICS platform to achieve their sustainability goals. And you can do this by reading our online catalog customer success stories