Technology is our world's reality today. It's deeply entrenched in people's day-to-day lives from the moment they wake up to the moment they turn off the lights at night (and is oftentimes even HOW they turn off the lights at night). On a larger scale, technology, or more specifically, automation technology is also prevalent throughout the industrial sector by equipping smart factories with more responsive, flexible, and adaptive systems. In manufacturing industries, automation software technology is being used to take advantage of captured sensor data, report on equipment performance and health, reduce downtime and the related repairs and costs, and predict and better schedule maintenance, all of which results in improved operational efficiency, reduced costs, and increased profits.

However, technology's untapped potential is huge. Companies that have already invested in their future by digitizing their operations have quickly realized its immense ROI and have benefitted by staying competitive and current with the latest automation solutions. Being proactive not only helps companies map out their strategies but also ensures operational goals are met.

This was the aim of our hybrid event, ICONICS Connect 2021: Inspiring Innovation for a New Era. We wanted you and your companies to be the first to know what automation software technology is available and to know what's coming next, so you can strategize.

ICONICS Connect 2021 Topics
The “Low-Down” on Current & Future Technology

ICONICS Connect 2021: Inspiring Innovation for a New Era took place on September 30, 2021 in Foxborough, Massachusetts. As the event's theme suggests, this complimentary event provided valuable insights and resources to revamp your company's sustainability efforts and equip you with all the new advances and emerging technologies in automation software, so your company can stay relevant, competitive, and profitable.

Our aim was to inspire our attendees with presentations from innovative experts from companies like Bouygues Energies & Services, Data Acuity Inc., Dispel, Impact Automation, the International Union of Operating Engineers, Microsoft, Mitsubishi Electric Automation, Inc., Mitsubishi Electric Power Products, and Mitsubishi Electric Research Laboratories. Our speakers defined what it truly means to digitize your operations and why it's crucial to implement this technology now to stay on top of your business game. Here are a few topics that were covered:

  • Future-proofing your business with ICONICS solutions
  • Ways to stay agile and resilient in this new era
  • How to maximize productivity and efficiency with a connected workforce
  • Securing your data connections against cyber threats, on-premises and in the cloud
  • Streamlining sustainability initiatives
  • IoT, digital twins, and computing on the edge

And what did ICONICS hope attendees took away from this year's event? We asked some of our team members:

Ted Hill, President & CEO

“ICONICS Connect 2021 was an exciting opportunity for me to share our focus and our software's new capabilities with customers and partners, especially pertaining to what being a group company of Mitsubishi Electric Corporation will enable us to deliver to them, now and in the future. We wanted others to learn how our customers are benefiting from ICONICS software and what we will be working on over the next few years.”

Mark Hepburn, Senior Vice President of Worldwide Sales

“We aimed to inspire our valued system integrators and end users to explore and adopt ICONICS innovative technologies. We felt that our customers would find particular value from customer stories that illustrate better visibility, analytics, and control of their operations.”

Melissa Topp, Senior Director of Global Marketing

“The best thing about these events is they give us a platform to share the recent experiences and lessons learned from customer deployments so that customers and partners who might not be that far down the digital transformation path can learn from those experiences as well. We were able to share our vision for factories of the future and how smart buildings can become even more intelligent with the right combination of technology and expertise.”

Connecting the Automation Software & Digital Transformation Dots

We hope you found ICONICS Connect 2021 to be an exciting way to stay up to date with the latest automation software technology and to learn about what's coming next. We wanted you and your teams to profit from our technology's value and it was a terrific way to network and connect with other professionals in the field. It was also a much-needed break from your daily routine that included some fun learning and connecting the automation software and digital transformation dots.

Even if you couldn't join the event live, registering now ( will allow you to access the entire event on demand, so you can watch a breakout session at a time that suits your schedule. In any case, we’ve got you covered.